Showing posts with label films. Show all posts
Showing posts with label films. Show all posts

Saturday 6 July 2013

Lindsay Lohan And The Entitlement Generation Benefit From Flowers At Work

Over (Lindsay Lohan song)
Over (Lindsay Lohan song) (Photo credit: Wikipedia)
Copyright © 2006-2013 Wesley Berry, AAF

Lindsay Lohan is well known not just for her acting ability, but also for her party girl ways. Unfortunately, it would seem the fun she has off the set occasionally affects the work she does on the set since she recently received a letter from the firm producing her latest movie, Georgia Rule, scolding her for unprofessional behavior. The letter chastised Lohan for behaving in a "discourteous, irresponsible, and unprofessional" manner, stating that she'd been late for work on several occasions and hadn't come at all on others. Many businesses that employ young people in Lohan's generation may not be all that surprised by such "bad" behavior-after all, that generation is referred to as the "entitlement generation."

People born between the years of 1979 and 1994 are members of the so-called "entitlement generation." The moniker comes from the perception that these young people believe they deserve special treatment and perks simply for showing up. Of course, most employers don't see it that way! However, a survey conducted by Wayne A Hochwarter of Florida State University's College of Business suggests that this idea really is more of a perception than a reality. In fact, Hochwarter contends that what this generation really wants is long-term career opportunities.
Lindsay Lohan at Calvin Klein Spring 2007 Fash...
Lindsay Lohan at Calvin Klein Spring 2007 Fashion Show Afterparty. (Photo credit: Wikipedia)

Hochwarter believes the reason for the attitudes projected by young people of the generation has its roots in the way they were raised. He says, "A lot of it has to do with this generation's upbringing. A lot of these children didn't have a lot of parental supervision." He went on to say that these young people are used to instant gratification because they grew up with technological advances that made fast results possible-things like cell phones, email, and instant messaging.

But, Hochwarter also says that the entire generation should not be judged as lazy and unwilling to work. On the contrary, they do want to work, they simply need to be challenged. He points out that this generation brings "significant talent, energy, and technical savvy to the workplace."

One key to tapping into the potential of these workers is through recognition when they do perform well. Letting employees know that you appreciate their hard work is an excellent way to ensure the great performance continues. And, it really doesn't take a lot of effort or money to recognize someone for a job well done. Flowers are an excellent way to let someone know how much they're appreciated. They're easy to order, cost relatively little money, and they can be personalized to fit anyone and any situation. For example, if a male employee has recently landed a big account, you might consider sending a green or flowering plant with a note offering your congratulations and specifically mentioning the event. Or, if a female employee has developed an exceptional solution that will save the company a lot of money, you might want to send a large, showy bouquet of brightly colored flowers that will really draw attention to her achievement.

So, though Lindsay Lohan's employer found it necessary to do a bit of scolding to get her behavior moving in the right direction, the production company may find that letting her know when they're pleased with her work will keep Lohan focused on the task at hand. Perhaps the next report we'll hear of Lohan's behavior on the set will involve a great big bouquet of flowers and a note of thanks for a box office hit.


About the Author:
Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He also works with funeral-homes.net to provide useful information about funeral homes across the nation. He has been recognized by florists nationwide as a leader in the flower business. Visit Wesley Berry Flowers on the web at www.800wesleys.com


Read More Articles by Wesley Berry, AAF
Source: thePhantomWriters.com Article Submission Service
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Friday 28 June 2013

Hillary Duff's Generation May Buy More Flowers Thanks To A Loyola College Study

Best of Hilary Duff
Best of Hilary Duff (Photo credit: Wikipedia)
Copyright © 2007-2013 Wesley Berry, AAF

How do people like Hillary Duff who are in the 18 to 30 year old age range feel about flowers? Well, that's exactly what three teams of advertising students at Loyola College in Baltimore, Maryland set out to discover for a class project.

The teams conducted a survey of 150 students and young adults at Loyola College and in the surrounding metropolitan area. Once all of the responses were collected, the teams used the school's marketing database for additional research. The results led to a number of the team members to describe consumers in the 18 to 30 year old range to be "frugal, busy, and preoccupied." What's more, they may think of flowers as old-fashioned gifts that are just too sentimental or commonplace.

That's a rather unfortunate viewpoint since flowers have been proven through scientific studies to create immediate feelings of joy that last over a long period of time. They also help people to make connections with others and give a room a welcoming feel. And, according to some Society of American Florists research, 94 percent of women remember the last time they received flowers. Surely a gift that gives so much and creates such lasting memories can't be "old-fashioned" or "commonplace."

To combat such a negative attitude toward flowers, the advertising students suggested using these tactics to draw young customers:


  • Utilize billboards that are near colleges or in areas frequented by young people.

  • Advertise in college publications and on college radio stations.

  • Use advertising to make statements about giving "just because" flowers to gain the attention of a love interest.

  • Make certain radio ads air during prime driving times.

  • Use Internet advertisements on sites that are frequently used by young people, like MySpace.com and YouTube.

  • Host a college shopping event that allows people to create their own arrangements and shows off some unusual flowers.

  • Put people out on the street to hand out flowers and flyers in college areas.

    As the saying goes, "with age comes wisdom," so perhaps one day Hilary Duff and others of her generation will come to understand how vital a role flowers play in our society and the great impact they have on our emotions-even if it takes a little nudging from some creative advertising.


    About the Author:
    Wesley Berry is member of the American Academy of Floriculture (AAF) and President of Wesley Berry Flowers, a successful multi-million dollar floral business that was established in 1946. He also works with funeral-homes.net to provide useful information about funeral homes across the nation. He has been recognized by florists nationwide as a leader in the flower business. Visit Wesley Berry Flowers on the web at www.800wesleys.com


    Read More Articles by Wesley Berry, AAF
    Source: thePhantomWriters.com Article Submission Service

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