Shop at East Online for Stylish Coats

PARTYWEAR UP TO 30% OFF
30% DISCOUNTS, SEASONAL OFERS

EAST is a much loved fashion brand. We design for women who love individual, natural fabrics, with an ethnic touch. We are well known and well respected for our heritage, which is steeped in India and our love for bright colors and vibrant prints.

Our products are influenced by the time honored traditions of the Far East incorporating, ‘hand’ crafted embroideries, wonderful evocative prints and vibrant colors. You will also find soft knitwear for easy layering, beautiful silks and simple linens. Finally, as all our clothes are designed in-house, they are genuinely one-of-a-kind.

We work uniquely to other high street brands in that we launch a new collection every two weeks. Our collections include clothing, jewelry and accessories that are designed to be styled together into distinctive outfits. Our customers are passionate about the EAST brand and eagerly anticipate the launch of each new collection.

Over the past 16 years we’ve been building a loyal customer base in our 80 stores and concessions. Today, our website has become our largest ‘store’ and continues to be an increasing part of the EAST business. East is the only destination online where you can find the full range of EAST collections
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